train strong, live stronger.

Strength training for women who want to lift heavy, move well, and feel athletic in and out of the gym.

‘JUST WORK HARDER’

You don’t need to be told to ‘work harder’.

You already show up. You already train. You’re just tired of second-guessing if what you’re doing is actually working and f*ck being average right?

I coach women who want to build real strength, not just in the gym, but in their mindset, confidence, and everyday life. This isn’t another quick fix, you’re in this for the long run but you just need someone who gives a sh*t and who can help you figure out how to ‘do it all’.

JOIN US

the strong af club is for you if

You don’t need another fat loss plan. You need a smart, structured approach that helps you get stronger, move better, and feel like an athlete again, without training becoming your whole life. I coach women who love to lift but feel stuck, helping them build confidence, capability, and progress that actually lasts.

WHAT OUR CLIENTS ARE SAYING

Kate M

“Oh wow, I don’t know where to begin Sam. The last six months have been a wonderful consistent education into what my body can achieve. Rowing with the 16s. Squatting, Hip thrust and deadlifting over 70! It really blows my mind. Feeling stronger in my body in the day to day. It’s actually doing so much for my mental health too. I love the feeling post work out. Reaching out to you 6 months ago was the biggest achievement because I was so scared.”

LORNA G

“Throughout the years of training with Sam I can achieve things I would’ve never expected to! From no pull ups to 7 pull ups, dreading certain exercises to loving them, she creates an environment where no matter how you are feeling it’s a safe place to talk it out! And created a community of other likeminded women who time and time again uplift each other and praise each other when needed!”

ROSALYN T

“It is no exaggeration when I say that online coaching with The Strong AF Club changed my life. I started with Sam because I wanted some structure and to build confidence in the gym but over the last two years it’s been so much more than that. The coaching has provided me with accountability, structure, routine, confidence and knowledge that I couldn’t have dreamed off before I started. The number of doors it has opened up for me is crazy and I have met the most supportive group of women who are so inspiring. The community element is unparalleled and I cannot wait to see what I can accomplish next with Sam”

feel inspired? this could be you you know?!

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Want to train smarter, without spending all week in the gym?

Get your free 8-week plan and see what real structure feels like.

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HEY, I’M SAM

Ever since I was a kid, I wanted to be involved in every sport - especially the ones girls ‘weren’t supposed to’ play. Athletics, football, netball, rugby, cricket… you name it, I was there. But gymnastics was the one that stuck. From the age of 6, I was competing all over the world, and for nearly 20 years, it was my whole life.

Then adulthood hit. I couldn’t compete anymore and I really struggled mentally.

I’d never stepped foot in a gym (I couldn’t think of anything worse) until I ended up in a marketing job for a personal training brand. Turns out, all I needed was someone to show me the what and the how, and I fell in love with weight training.

A few years into lifting and sharing my journey, I realised just how many women were missing out on the benefits of strength training. Not because they didn’t want to do it, but because no one had shown them how. That lit a fire in me. I knew I wanted to be that person.

I’ve now been coaching for 9 years, helping hundreds of women shift their focus from how their body looks to what it can do. I want to be strong, powerful, and athletic for as long as possible but I also want a life outside the gym. That’s exactly what I teach the women I coach: how to get strong AF without training taking over your life.

Consider me your new favourite strength coach who loves to do sh*t but also loves a coffee, a cuddle with my cat and multiple re-watches of ‘New Girl’. The ‘Strong Potato’, if you will. Loves lifting. Loves naps. Knows you’re capable of more and wants to help you make it happen.

it’s time to stop winging it and start making sh*t happen.

LET'S F*CKING GO