Let me show you what it feels like to leave the gym with a ‘f*ck yeah I can lift that’ attitude.
The 8-week Strong AF Challenge
Feeling stuck? You’ve been showing up, lifting weights, putting in the effort—but your progress feels borderline non-existent, and it’s starting to feel like there’s no much fucking point.
Sound familiar?
The Strong AF Challenge is 8-weeks of coaching with yours truly built to help you break through the frustration, build strength you can see and feel, and actually enjoy the process
This isn’t about chasing perfection or quick fixes. It’s about learning how to:
Train smarter, not just harder because let’s face it - training more isn’t working, right?
Be confident in what you’re doing and how you’re doing it - no more worrying about technique
Build real confidence in the gym and beyond.
No gimmicks, no BS, just realistic results
What You’ll Get
✅ A personalised 3 or 4-day training plan to stop you from wasting time in the gym
✅ Nutrition goals tailored to help you fuel, recover, and feel strong as f*ck
✅ Educational videos covering training, nutrition, and staying motivated
✅ Weekly check-ins with an actual human being (me lol) for guidance and accountability
✅ A community of like-minded women who love to lift—but love a life outside the gym
Why Join?
This is for you if:
✅ You’re done guessing what to do in the gym and want a plan that works
✅ You want to fuel your body, lift heavier, and feel better doing it
✅ You’re tired of feeling stuck and need support to break through plateaus
✅ You’re not arsed about short-term fixes and you’re all in on building long-term strength
What Makes This Different?
The Strong AF Challenge isn’t just another PDF workout. I won’t be throwing a program at you and leaving you to figure it out.
I’m here to coach you, guide you, and support you—so you can finally stop spinning your wheels and start seeing real progress.
Get feedback from me on your deadlifts, squats, push-ups and whatever else you’re stressing out about so you can show off your big lifts with confidence and finally start making some epic progress.
I’m on a mission to help more women get strong, stay strong and own their space in the gym. You’re not just there to exist, I want you showing up, getting shit done and feeling ready to take on the world.
This is strength training that fits your life. Because being strong is only cool if you can maintain it.
Ready to Join?
The next round kicks off on January 24th, and spaces open Feburary 3rd. With only 30 spots available, be sure to join the priority list for:
✔️ First dibs on sign-ups so you can bag your spot before it goes public to ‘the gram’
✔️ Exclusive discounts because we all love a bargain right?
✔️ Everything you need to know about the challenge so you can make sure this shit is for you
The Price?
One-off payment: £149.
Because you’re ready to stop spinning your wheels, start lifting smarter, and feel like the strong, confident potato you’ve always wanted to be.
The next 8-Week Strong AF Challenge kicks off on February 10th, and spaces open January 24th to the priority list. Only 30 spots are available, by joining this list you’ll get all of the information you need to make sure this is the right thing for you going forward. By joining this list you’ll get first dibs on challenges spaces, exclusive discounts and more information on what it all means.
Join the priority list.
Don’t just take it from me, this lot are having a bloody good time.
Pen
“Before we started, I knew that training again would make me feel better just from previous experience, but that was tied to just how I looked I my head and not much else. I wasn’t in a good place at all really thinking back. What I have/am now is so much more than than tied to how I look. I train because I can, to be strong, because I enjoy it and losing weight is lovely result of what I put in, but it’s got nothing on how comfortable I feel in my own skin, how much my sleep has improved, my energy levels, my general mood. I feel stronger (physically and mentally) and more alive than I think I ever have.”
Andreea
“I had had a coach before and while we got along well, we didn’t connect. I was worried I won’t be able to connect with you and focus on my goals. I felt like there was something wrong with me for not being able to see results and not having the best habits. Really I just needed someone (you) who was invested in me enough to keep checking in, hold me accountable, challenge and support me and give me the guidance I need to do things the right way.
I was so happy at my wedding and felt so good in my dress. I was so happy to feel strong and see some muscles, and to see the results of months of hard work. So happy to be able to do a few push ups !! I had never been able to before.”
Rosalyn T
“It is no exaggeration when I say that online coaching with The Strong AF Club changed my life. I started with Sam because I wanted some structure and to build confidence in the gym but over the last two years it’s been so much more than that. The coaching has provided me with accountability, structure, routine, confidence and knowledge that I couldn’t have dreamed off before I started. The number of doors it has opened up for me is crazy and I have met the most supportive group of women who are so inspiring. The community element is unparalleled and I cannot wait to see what I can accomplish next with Sam”
Lorna G
“Working with Sam has been the best thing I could have done for my training, been working with her on and off for nearly 3 years and I wouldn’t have it any other way. She helps your become the strongest version of yourself both physically and mentally. She’s a beacon of inspiration and motivation.
Throughout the years of training with Sam I can achieve things I would’ve never expected to! From no pull ups to 7 pull ups, dreading certain exercises to loving them, she creates an environment where no matter how you are feeling it’s a safe place to talk it out! And created a community of other likeminded women who time and time again uplift each other and praise each other when needed!”
Kate M
“Oh wow, I don’t know where to begin Sam. The last six months have been a wonderful consistent education into what my body can achieve. Rowing with the 16s. Squatting, Hip thrust and deadlifting over 70! It really blows my mind. Feeling stronger in my body in the day to day. It’s actually doing so much for my mental health too. I love the feeling post work out. Reaching out to you 6 months ago was the biggest achievement because I was so scared.”
